{"id":3524,"date":"2019-02-28T10:38:50","date_gmt":"2019-02-28T10:38:50","guid":{"rendered":"http:\/\/eliott-markus.tech\/armengaud-guerlain.com\/?p=3524"},"modified":"2019-06-17T09:47:16","modified_gmt":"2019-06-17T09:47:16","slug":"paquete-marcas","status":"publish","type":"post","link":"https:\/\/armengaud-guerlain.com\/es\/paquete-marcas\/","title":{"rendered":"Paquete marcas"},"content":{"rendered":"<p>La reforma del derecho de marcas, o com\u00fanmente denominada \u00ab\u00a0<em>paquete marques\u00a0<\/em>\u00bb, fue adoptada definitivamente el 15 de diciembre de 2016. La reforma contiene a la vez un Reglamento y una Directiva. En este sentido, la Directiva 2015\/2436 de 16 de diciembre de 2015 modific\u00f3 la Directiva 2008\/95\/CE de 22 de octubre de 2008 para aproximar las legislaciones de los Estados miembros en materia de marcas, y el Reglamento 2015\/2424 de 16 de diciembre de 2015 por el que se modific\u00f3 el Reglamento (CE) n\u00ba 207\/2009 del Consejo de 26 de febrero de 2009 sobre la marca comunitaria.<\/p>\n<p>&nbsp;<\/p>\n<p>Esta reforma tiene como objetivo armonizar y modernizar el derecho de marcas dentro de la Uni\u00f3n Europea. Incluye muchos cambios en la materia.<\/p>\n<p>&nbsp;<\/p>\n<p>La \u00ab\u00a0<em>marca de la Uni\u00f3n \u00a0<\/em>\u00bb ha sustituido as\u00ed a la \u00ab\u00a0<em>marca comunitaria<\/em>\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Entre las evoluciones importantes cabe se\u00f1alar que ya no es necesaria la exigencia de una representaci\u00f3n gr\u00e1fica del signo registrado. Desde ahora el \u00fanico requisito para el registro de un signo es que pueda representarse de una manera \u00ab\u00a0clara, precisa, autosuficiente, f\u00e1cilmente accesible, inteligible, duradera y objetiva\u00a0\u00bb (punto 13 de la directiva (UE) 2015\/2436). El registro de marcas sonoras, olfativas, as\u00ed como las conocidas marcas de movimiento ser\u00e1 m\u00e1s f\u00e1cil a partir de ahora.<\/p>\n<p>&nbsp;<\/p>\n<p>Entre otras evoluciones importantes, el paquete Marca ha ratificado una jurisprudencia ahora constante que proh\u00edbe referirse a la designaci\u00f3n de una cabeza de clase de productos o servicios de la marca para reivindicar la protecci\u00f3n de su totalidad. Conviene pues listar espec\u00edficamente los productos o servicios que constituir\u00e1n el registro del signo.<\/p>\n<p>&nbsp;<\/p>\n<p>Esta directiva deber\u00e1 transponerse pr\u00f3ximamente al Derecho interno. St\u00e9phane Guerlain como Presidente de la AAPI est\u00e1 totalmente implicado con las autoridades francesas en la transposici\u00f3n de esta Directiva.<\/p>\n<p>&nbsp;<\/p>\n<p>This reform aims to harmonize and modernize trademark law in the European Union. It involves many changes in the subject.<\/p>\n<p>&nbsp;<\/p>\n<p>The &#8220;<em>European Union mark<\/em>&#8221; thus replaced the &#8220;<em>Community mark<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p>Among the developments, it should be noted that the requirement of a graphic representation of the registered sign is no longer necessary. Henceforth, the only requirement for the registration of a sign is that it can be represented in a way that is &#8220;<em>clear, precise, self-contained, easily accessible, intelligible, durable and objective<\/em>&#8221; (point 13 of Directive (EU) 2015 \/ 2436). The registration of sound, olfactory and so-called trademarks in movement can therefore be facilitated.<\/p>\n<p>&nbsp;<\/p>\n<p>Among other important developments, the Trademark Law Reform has endorsed a now-established case law prohibiting any reference to the designation of a class of products or services of the brand to claim the protection of the entirety thereof. It is therefore appropriate to list specifically which products or services the registration of the sign will bear.<\/p>\n<p>&nbsp;<\/p>\n<p>This directive will shortly be transposed into national law. St\u00e9phane Guerlain, as president of the AAPI, is fully invested, along with the French authorities, in the transposition of this directive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La reforma del derecho de marcas, o com\u00fanmente denominada \u00ab\u00a0paquete marques\u00a0\u00bb, fue [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-focus-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/posts\/3524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/comments?post=3524"}],"version-history":[{"count":2,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/posts\/3524\/revisions"}],"predecessor-version":[{"id":4815,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/posts\/3524\/revisions\/4815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/media?parent=3524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/categories?post=3524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/armengaud-guerlain.com\/es\/wp-json\/wp\/v2\/tags?post=3524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}