E-reputation, also known as web-reputation or cyber-reputation, is the digital image and reputation of a person on the Internet. In concrete terms, it’s how an individual or legal entity is portrayed on social media and other areas of the internet. With the acceleration and increasing multiplicity of data and internet exchanges, as well as the development of sharing platforms open to all, the repercussions of damage to e-reputations can quickly become a significant business risk.

In the current legal environment, the boundary between unrestricted access to all this information and the right to privacy and the protection of  personal data is unclear.

It is in this context that the European Parliament and the Council of the European Union passed the  EU Regulation 2016/679 of April 27, 2016, for the protection of individuals with regard to the processing of personal data and to the freedom of movement of this data, applicable since May 25, 2018, in all the countries of the European Union.

While providing a unified legal framework for all member states, this regulation aims to increase the security of personal data circulating on the Internet, but also to strengthen the penalties applicable in case of non-respect.

For many years, Armengaud Guerlain has been assisting its customers, both private and professional, in the protection of their personal data and the implementation of these new regulatory requirements.